Eight out of ten new product launches fail within three months. What people say on surveys and in focus groups does not reliably affect how they behave - far from it. So why do organizations continue to spend money in these areas?
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In January 2014, seven Nobel laureates and eight ex-presidents of the American Economic Association signed a letter supporting a federal minimum wage of $10.10 an hour by 2016, up from $7.25. None of these luminaries signed the letter in July 2015 that endorsed a Senate bill introduced by presidential candidate Bernie Sanders to raise the federal minimum wage to $15 an hour by 2020.