Terry's Blog | Daily strategies, insights and inspiration to help you achieve your potential

#CustomerSurveys

Eight out of ten new product launches fail within three months.  What people say on surveys and in focus groups does not reliably affect how they behave - far from it.  So why do organizations continue to spend money in these areas?

           * Mini-Books = Big Results!          www.terrymckennabooks.com

#Brand Ownership

America Online owned "You've Got Mail," Apple owns the left to right "Slide to Unlock" finger-swipe, Volvo owns "Safety," Google owns "Search," and Marlboro owns "Cowboy."  What does your brand own?

          * Mini Books = Big Results!          www.terrymckennabooks.com 

#JobSuccess

No one goes to work wanting to suck at their job.  If you put people in a position to succeed, they will.

          * Mini Books = Big Results!          www.terrymckennabooks.com

#Failure Value

Rigorously extract value from failure, so you can measure and improve your return on it.

          * Mini Books = Big Results!          www.terrymckennabooks.com

#JobFit

You cannot make people into what they are not.  Performance problems occur when you place the wrong person in the wrong job, and they end up trying to do things they are not good at.

          * Mini Book = Big Results          www.terrymckennabooks.com

#Loneliness-Isolation

Loneliness and isolation have been shown to be bigger health risk factors than either smoking or obesity!

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#StretchGoals

Stretch goals serve as jolting events that disrupt complacency and promote new ways of thinking.

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#Alignment

To get everyone on the same page, focused, aligned, and accountable, develop a one-page strategic marching order.  Does you organization have a one-pager?

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#Coaching

No one has ever achieved peak performance without a coach.

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#EmployeeEngagement Process

1) Define and explain employee engagement, 2) Implement policies and procedures to drive engagement, 3) Design work to focus on engagement, 4) Design workspace to facilitate engagement, and 5) Measure progress and impact (ROI) of engagement.

          * www.terrymckennabooks.com