Learning will only happen when you are emotionally involved, either positively or negatively. Without emotional relevance, your long-term prospects for retaining new information are greatly diminished.
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A recent survey of 427 marketers at U.S. companies showed that 80% are unable to quantify the value of their social media efforts. And a study of Fortune 500 companies, 87% of CMOs acknowledge that they can't document that social media creates new customers.
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