Creativity is not a gift from God, and if you insist on seeing it that way, you're simply giving yourself an excuse not to try. Sometimes you have to take a chance.
Think about all the small choices that will present themselves today. Do you know which are the right way and which are the easy way? Choose the right way, and watch as all these little things add up toward transformation.
Setting ROI as your primary filter means that you will discard a ton of potentially great ideas, because there is no way to prove (to the satisfaction of the CEO and CFO) in advance exactly what the return will be.
"I'm constantly amazed by how easily we love ourselves above all others, yet we put more stock in the opinions of others than in our own estimation of self. How much credence we give to the opinions our peers have of us and how little to our very own!'