Terry's Blog | Daily strategies, insights and inspiration to help you achieve your potential

Be Different

The real winners in the marketplace are those who can get beyond the obvious idea about what their product is, who it is for, and how it is created; break away from the pack; do something different.  If you don't, your competitors will, and you will be left behind.   #branding 

Perceptions

How a company is perceived largely comes down to how it behaves, and how its behaviors compare with those of its competitors.   #branding 

#Brand Beliefs

For companies and brands that aspire to do something extraordinary, what you believe is as important as what you sell.  What does your company believe?

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#Brand Messaging

"It has nothing to do with the way that I dress or how I sound.  It has everything to do with the power of the message."  -Lady Gaga  

What is your brand's message?

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Stand Out

Stop trying to be the best; strive to be the only.

          * www.terrymckennaspeaks.com

Be Extraordinary

Companies that manage to rise above the pack and stand alone, that win big in fiercely competitive times, are those that create a one-of-a-kind presence and deliver a one-of-a kind performance that is not just a little better than what other companies do.  They do things that other companies can't or won't do.

          * www.terrymckennaspeaks.com

Values-Driven Companies

Doing the right thing in your business is doing the right thing for your business.  Companies that lead with values outperform the market.

          * www.terrymckennaspeaks.com

Brand Loyalty

It's difficult, if not impossible, to build loyalty around a subpar product.  In order to captivate customers, the brand/product/company must be remarkable in the most literal sense.  That is, there must be something about it that is worth remarking on.

          * www.terrymckennaspeaks.com

#Branding

Very few people or companies can clearly articulate Why they do What they do.  By Why, I mean, what is your purpose, cause, or belief?  Why does your company exist?  Why do you get out of bed every morning?  And Why should anyone care?  Inspiring leaders and companies think, act, and communicate from the inside out.  They start with their Why.

          * www.terrymckennaspeaks.com

#Brand Standards

What is your brand's standards?  Is your operations designed to execute those standards every time?

          * www.terrymckennaspeaks.com