Terry's Blog | Daily strategies, insights and inspiration to help you achieve your potential

Competition

In a global economy, standards of performance are rising more quickly and more broadly than ever before, leaving subpar performers no place to hide. 

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#Branding

When you look at your  brand through the eyes of your customers rather than your own, what do you see?   How are these two views different?

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#Branding: Different or Die

Being different is a far easier way to be remembered than simply being better than your competitors.

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#Branding

Customers have no empathy for your brand.  They only have heightened expectations. 

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Brand Purpose

Nike wants to be known for helping customers achieve their personal best, a goal that shapes and drives its product offerings and is captured in its marketing tagline, "Just Do It."  What do you want your brand to be known for?

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#Brand

A clear corporate brand identity provides direction and purpose, enhances the standing of products, aids in recruiting and retention, and helps protects a firm's reputation in times of trouble.  But many companies struggle to define their brands. 

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#Brand Messaging

What we think we are saying to our customers and what our customers actually hear are two different things.  And customers make buying decisions not based on what we say but on what they hear.  Does your organization know what your customers are hearing? 

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#Branding

Few brands place the consumer, as opposed to the brand itself, at the center of communication.  What about your brand?

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#Brands

Good brands are transactional.  Great brands are emotional.  Which brand is your organization?

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#Branding

Products and brands evoke certain feelings and associations based on how they look, feel or smell.  Sensory qualities almost always evoke an emotional response.  What associations and emotional response does your brand evoke?

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