It's more important to ask "why?" than "what?" "Why" questions dive into the root cause of an issue and understand the value shifts driving today's trends.
Research shows that when people are resistant to change, it helps to reinforce what will stay the same. Visions for change are more compelling when they include visions for continuity.
75% of survey takers say that new ideas in their organization are met with indifference, skepticism, or outright resistance. This is a deeply worrying finding given that new ideas are the lifeblood of every organization.