Marketing Feed

08/27/2018

What Is Your Value Proposition?

If you don't understand where the core value is in your products, and what it is about your products that is (or isn't) connecting with customers, then you are not prepared for the ever-shifting marketplace of the future.

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Posted at 12:28 PM in Marketing |

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03/08/2017

#SocialMediaMarketing

A recent survey of 427 marketers at U.S. companies showed that 80% are unable to quantify the value of their social media efforts.  And a study of Fortune 500 companies, 87% of CMOs acknowledge that they can't document that social media creates new customers.

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Posted at 09:30 AM in Marketing |

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04/14/2015

Consumer Perception

When consumers choose you based on convenience and price, you're just a commodity; a commodity at risk in a highly competitive marketplace!

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Posted at 11:41 AM in Marketing |

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05/18/2012

Marketing

The best definition of marketing that I've ever heard is, "Marketing is getting more people to buy more stuff more often." Marketing efforts designed to create "awareness," does not guarantee people will buy from you. In the mid 1980's IBM was financially hemorrhaging, yet just about everyone in the civilized world knew who IBM was. They just weren't buying from IBM.

 

Posted at 06:59 AM in Marketing |

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