Leaders can almost never spend enough time on strategy. They must constantly be working to shape it, refine it, communicate it, reinforce it, and help people recognize when they may be drifting from it.
If there is no significant difference between you and your competitors, you are essentially in a stalemate, until one of you finds a way to differentiate yourself.
Small investment in employees leads to poor operational performance, which leads to lower financial performance, which leads to even lower investment in employees. Healthy investment in employees contributes to operational excellence. This results in higher sales and profits, which allows for greater investment in employees.
What would be the effect on your business if your assumptions changed? Which of these assumptions could you change that would radically alter your position in the industry?
You can't beat your much bigger competitor at their own game - you have to outsmart them with a different approach. So, ask yourself, "What is the exact opposite that the market leader would expect us to do?"
Paul Nutt, of the Ohio State University, analyzed 137 key decisions in as many North American companies and found that when only one course of action had been considered, 52% of the decisions resulted in failure. By contrast, when just one alternative had been considered, the failure rate dropped to 32%.
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